Realizing the vision for a financial wellness platform focused on employees of color.

OfColor wanted a partner to help them build their platform. Our fintech-savvy team took on backend, frontend, QA, and agile product management tasks involving React, AWS, and MX.

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A smartphone and a laptop displaying OfColor platform. Next to it, is a person pointing out the devices.
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Overview

OfColor is a minority-owned financial wellness company based in New York on a mission to improve the financial lives of employees of color. To do so, OfColor platform mixes financial technology with research to provide education and assistance for the mid-level range workforce.

OfColor needed to accomplish switching vendors as their current vendors had been acquired. As well as partner with the right tech company to finish the financial wellness platform they wanted. Target dates and deadlines loomed, and any technical team that was going to take over needed to be able to work quickly, and accurately.

Services
  • Vendor Transition
  • Ongoing Development
  • Dedicated Product Team
Capabilities
  • Front-End Development
  • Back-End Development
  • DevOps
  • API Integrations
All of our needs were met in terms of platform engineering, UI engineering, Q&A, and even some help with DevOps, I expect to keep the relationship with Hello Iconic going.
Matthew Wrather
VP of Engineering at OfColor
A smartphone and a laptop displaying OfColor platform on screen.

Desired Outcomes

  • Robust, scalable financial wellness platform
  • Smooth, stress-free process while switching vendors
  • Empower employees of color to build wealth by mixing relevant content, financial tools, and coaching

The Solution

After initial introductions at the MX Summit, the engineering head reached out to Hello Iconic and evaluated Hello Iconic’s ability to be a hands-on coordinator and assist in the process of switching vendors while unilaterally creating a smooth, stress-free process. When Hello Iconic stepped into the breach, the team not only did it quickly but did it in time for OfColor’s January 2022 board meeting.

The team began the hand-off by working with OfColor to gain access to their platform code to properly familiarize their team with everything they were doing and to instill a smooth process of transition. A couple of weeks later, Hello Iconic immediately began running their code to produce new features, help them get to production, and consistently work with the previous vendors to enable the hand-off to go smoothly over the 6-week period.

A laptop displaying a computer code. Behind it, a desktop computer displaying the OfColor platform.
OfColor platform displayed in different devices.

Results

The investors were stunned at how smooth the change was, and there was nothing in the way the technology operated to suggest that Hello Iconic had swooped in at the last minute. The resulting platform hummed along smoothly and correctly and had none of the bugs that often accompany any new technology product rollout.

Results

The investors were stunned at how smooth the change was, and there was nothing in the way the technology operated to suggest that Hello Iconic had swooped in at the last minute. The resulting platform hummed along smoothly and correctly and had none of the bugs that often accompany any new technology product rollout.

OfColor platform displayed in different devices.
I really put that down to the high quality of the team and also to their willingness to go above and beyond to help out and be devoted to the outcome that we were both looking for. Hello Iconic really was flexible with us about knowledge transfer and put in good people who picked up where we were going. We managed the transition without slowing down the velocity of our development at all. We used Hello Iconic as our engineering partner, not just an agency to sort of throw work over the wall to and then see it when it comes back.
Matthew Wrather
VP of Engineering at OfColor
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