Suma needed to quickly build a platform that reached its stated goals. We partnered with them to build a PoC that quickly evolved into an MVP in just 5 months.
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SUMA is a fintech company based in southern California focused on raising the generational wealth of Latinxs through an informational and outcomes-based platform that helps Latinxs invest wisely, improve their finances, and foster a community of financially literate users.
As their community swelled to more than 350,000 users, SUMA sought a partner who could design and develop a platform quickly so it could continue to deliver on its promise. But speed could not replace functionality; access to data and ease of use were too important to sacrifice. They needed a system robust enough to keep pace with SUMA's rapidly growing user base, so the company began its search for a better alternative.
When SUMA selected Hello Iconic, the team dove deep into their business model, seeking to understand its vibrant community and all that SUMA planned to deliver. We decided to build a proof of concept from the feature list in just six weeks and delivered a viable product a few short months later.
The team captured early wins on the technology side while simultaneously deepening their knowledge of the SUMA brand and overall financial literacy, which enabled them to become part of SUMA's internal team.
The extensive project included new partner integrations and implementations, a brand and design refresh for enhanced UX, ongoing project management, quality assurance, and evolved visual design features. The Hello Iconic team also had to ensure the platform would be compliant with applicable data and privacy standards—no small feat given the number and variety of compliance metrics in use.
